It has happened to me a few times and I think that it is something that I have to remind myself often so that I do not fall prey to what I call the “I need to have something Special” syndrome in doing business. Often, people do not start or take action in their business because they believe that they need to have a “competitive edge” over others and therefor need to come up with a product that is not only unique but resoundingly different and distinctive from what the competitors are offering.
Try not be overtly concerned with being totally unique and start offering our product to the market as soon as possible. The later you start offering your product to the market, the harder it gets as potential customers that could have been yours turn to your competitors as they have found them first. So, start offering your product to the market and allow your customers to evaluate your product and improve from there. Your customer’s feedback is valuable and can be used to further make improvements to the current offering.
Your sales page is also crucial to sales. A good sales page is not only able to convince your customers into purchasing your product, it can also offer other subtle but equally important messages such as your credibility and seriousness in your business. Try to be concise and state the value that your product offers to the client in a simple and easy to understand language.
The market is big enough for everyone. Take a bite of the market and take small bites at a time. Before you know it, you would have a sizable chunk of the pie as you continue to improve and excel in your business.
-Ishykiel-
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